Local SEO

Why Local SEO is Right for Your Business

Millions of local searches are performed everyday. If your business isn’t effectively utilizing local search marketing strategies, then you are missing a tremendous opportunity to attract new local customers. Below is a list of just a few advantages to choosing local online marketing over traditional forms of advertising.

1. In the past, the Phone Book was the standard for local business marketing, not anymore. Think about the last time you needed to find a local business. Did you look in a phone book? Or did you go online to search for the services you needed? More and more people are performing local searches (searches that include a location in the phrase such as Louisville florist) on Google and other search engines.

2. Customers searching for local businesses online are often in need of their services right now. In other words, these customers aren’t just browsing they’re ready to buy.

3. Local search marketing converts better than traditional advertising. Local online marketing allows you to present more information like photos, videos, reviews, and coupons that aren’t available with phone book or newspaper advertising. This additional information can be what persuades a customer to choose your business over a competitor.

4. Mobile internet usage is growing everyday. When was the last time you went anywhere without your phone? Mobile phones are being used by more people to find the “best” local business on the go.

5. Greater return on investment (ROI). Traditional forms of advertising such as newspaper or magazine ads, direct mail, radio, and television market to consumers when they are not actively searching for your services. These forms of advertising are also only in front of potential customers for a short time and only reach a small number of people. For example, if you were to place an ad in a local newspaper, it might only be there for 1 day and many people who are reading the paper may not even see it. Even those who do see it may not be looking for your services at that time.

Local SEO not only puts your business in front of people at the exact moment they are in need of your services, when managed properly your business will continue to be found for a long time.

6. By simply showing up in local searches, you will automatically increase your local brand awareness. Even if a customer chooses one of your competitors over your business; they will have still seen your company’s name and will become familiar with it. Over time, your business will ultimately become more recognizable to local customers.

7. Online marketing creates 24/7 word of mouth advertising. Many people rely on user reviews to help them make decisions about whether or not to buy a product or service. By getting reviews from your customers online, they will be promoting your business and attracting new customers 24 hours a day, 7 days a week.

8. The Internet makes it possible for small companies to compete with the big boys, especially locally. The main reason for this is that larger chains usually aren’t targeting just your local area. They are trying to reach customers in all the areas they serve. Because you are only targeting your local area, you will be more relevant to the search engines.

9. You can have the most amazing website in the world, but if no one knows it’s there, it isn’t going to help you make money. Local SEO allows that amazing website of yours to be found.

10. Maybe the most important of all, most local companies aren’t using online marketing effectively, if at all. By starting to develop your online visibility now, you will have a huge head start on most of your competition. Now is the time to take advantage of local SEO to increase your online visibility and attract more customers. If you don’t your competition, will.

Let us help you create a powerful local presence, increase your overall online visibility, and attract more local customers using proven online marketing strategies. We can design local online marketing solutions specifically to meet the needs and budget of your business. Contact us for a free online marketing strategy session and find out what local online marketing can do for your business.